The Championship Extra – Setanta Sports

Before the broadcast platform that was Setanta Sports UK collapsed in the summer of 2009, I was in talks with their acquisitions department to produce a six-part programme covering the British Off Road Championship. To give Setanta a taste of the programme style and production values I offered in this 6 x 30 package, I shot and produced a pilot show. Part one of this programme is is available for you to watch above.

In talks with the organisers about foregrounding this grass roots British motorsport, as well as exposure on Setanta Sports, I also offered the option of VNR material to be fed to the Associated Press’ sports news service, SNTV for international distribution.

No one could have foreseen the collapse of the channel, least of all me. However, it is on exhibition here as a proof of concept programme, to show the capabilities of end-to end production Flat 10 can offer. I devised the programme concept and delivery style to provide a general access point of view to the intended audience, which was to reach beyond the hardcore petrolhead, this was a vital target demographic if the sport was to survive in an arena that was looking at the environmental impact of cross-country motorsports.

The editing style was that of a fast-paced feature programme, allowing a narrative thread to be followed through the course of the series as we detailed each leg of the championship and followed certain drivers through the 2009 season.

To get the right music for this project I again commissioned Steve Christie to compose a bespoke score for the programme.

This level of planning can be bought to your project. Drop me an email and chat.